BANGKOK, Nov 2 — ASEAN and football world governing body, FIFA today inked a landmark Memorandum of Understanding (MoU) to leverage football as a catalyst for social development and healthy lifestyles in the region.
ASEAN Secretary-General Datuk Lim Jock Hoi and FIFA President Gianni Infantino signed the MoU at IMPACT Exhibition and Convention Centre here today.
The signing ceremony was witnessed by 10 ASEAN leaders in conjunction with the 35th ASEAN Summit here today.
FIFA, in a statement, said the MoU covers a broad range of collaboration focused on education, in particular through the implementation of FIFA’s Football for Schools Programme to foster life skills and physical education through football in the region.
The statement said FIFA and ASEAN would collaborate to implement common strategies to promote healthy lifestyles and inclusive participation in football, particularly for women and marginalised communities.
Other key focus areas of the cooperation include the promotion of child safeguarding in football as well as boosting sports integrity by raising awareness of clean and fair play, the fight against match manipulation and anti-doping.
Lim said football binds all 650 million people in the region as “one community”.
“Football is a strategic means for bringing people together, promoting greater people-to-people connectivity, and making ASEAN stronger as one community,” he said at the signing ceremony here today.
Meanwhile, Infantino said football is a vector of social development, integration and sporting values across the entire region.
He added football has given hope and joy to youths in the region as well.
“We are looking forward to a stronger football and sporting community in the region,” he said.
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