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CSR Contribution, A Yardstick For Companies' Success - Rosmah | 12/12/2010
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SHAH ALAM, Dec 12 2010 (Bernama) -- The corporate social responsibility (CSR) should also be a yardstick to gauge the success of a company, said the prime minister's wife, Datin Seri Rosmah Mansor.

She said the rating of a company should not be based solely on profit or return on investments.

"A company's success should also be viewed in terms of its commitment and enthusiasm in implementing the CSR.

"As such the corporate sector should tailor its CSR agenda to meet the needs of charitable societies. Islam promotes charitable works and good deeds are blessed.

"Although the government provides provisions for charitable organisations, contributions from the private sector are still needed," she said at the prize presentation ceremony of the Charity Golf Tournament organised by Perbadanan Nasional Bhd here Sunday.

Her speech was read by Deputy Human Resources Minister Datuk Maznah Mazlan.

Rosmah said she hoped corporate citizens would continue to assist the government to help needy people to enable them to lead a better life.

She said charitable works should not be confined only during festive seasons but should be done all year round.

On golf, she said the sport could also be turned into a family affair to strengthen family ties.

Sixty-eight companies vied for honours at the golf tournament which raised RM150,000 for charitable societies.

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