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Malaysia Has Potential To Become Islamic Fashion Leader, Says Rosmah | 23/06/2010
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KUALA LUMPUR, June 23 2010 (Bernama) -- Malaysia is in a unique position to lead the global awakening for Islamic fashion, said the prime minister's wife, Datin Seri Rosmah Mansor.

She said, Malaysia boasted location, tradition and gifted designers who were able to infuse modern and traditional styles.

"Furthermore, Malaysia is already a recognised model for the Muslim world, including a well-known halal hub for various products," she said at a media conference on the latest shows to be undertaken by the Islamic Fashion Festival (IFF).

Dubbed the IFF Journey, the event will showcase in Jakarta at the end of the month and in Monte Carlo in August. The IFF Journey which was started four years ago, has staged shows in Abu Dhabi and New York, so far this year.

Rosmah, who is also IFF patron, said Islamic fashion was becoming a lucrative business as Muslim women were always looking for exciting new things to wear and, at the same time, which allowed them to meet religious requirements.

"It was reported that the current market for Islamic-inspired fashion was estimated to be worth more than US$96 billion a year," she said.

A research undertaken by the French Fashion University Esmod in Dubai has found that over half of the world's 1.6 billion Muslim population spent more than US$120 per capita monthly on fashion and accessories.

"It is also fascinating to note that Arabia-style outfits remain in high demand due to the robust economies of key markets such as the United Arab Emirates, with some outfits fetching as much as US$10,000," said Rosmah.

She urged Malaysian designers to work hard, via the IFF, to promote interesting and colourful fashions to the world.

IFF founder and chairman Datuk Raja Rezza Shah said the next showcase would be held in Jakarta on June 29 and 30, before moving to Monte Carlo from Aug 7 to 9.

The theme for Jakarta's showcase is 'Cita Nusantara', which will feature creative Islamic designs using various traditional-styled fabrics with Malaysian and Indonesian batik, as well as songket.

"Among the top designers taking part in the showcase are our very own Datuk Tom Abang Saufi and Melinda Looi, and Indonesians Ghea Panggabean, Milo and Samuel Wattimena," said Raja Rezza.

The final showcase for this year will be in Kuala Lumpur in November, featuring among others, Tom and Looi and several other designers.


Source: BERNAMA
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